Cocacola and pepsicola have four different components of the soft drinks industry value chain. Coca cola co ko fundamental analysis, stock research. Value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. At cocacola enterprises cce, the exclusive cocacola bottler for its territories in western europe, the companys goal is to be the number 1. The coca cola brand is globally valued and recognized. To evaluate and present the supply chain management process of cocacola company in bangladesh. Additionally, coke said all four entities, along with cokes operating group in north america, will form a new supply. Presented by samrat hossain mamun israr uddin masum khan khaled shaifullah we are new moon 2. Cocacolas sustainability goal spans the value chain from the. They are concentrate producers, bottlers, retail chains and suppliers the cocacola company v. Based in greece, it provides business support activities serving the groups global operations in the 28 countries in which it operates.
Coca cola value chain analysis researchmethodology. Cocacola, value chain case study solution case study. Tccc sugar supply chain study v4 the cocacola company. Supply chain management of coca cola management paradise. Value chain analysis of pepsi and coca cola free essays. Tccc sells more than 400 types of beverages including diet or light beverages, sports drinks, water, teas, and coffee.
Water is the main ingredient for all products manufactured by coca cola company and the company occasionally faces. Throughout this paper we will analyze their value system by using michael porters value chain analysis model. For cocacola, achievements like this are byproducts of a vision and an operating framework that is built on excellence. Coca cola vs pepsi in bangladesh executive summary this report provides an analysis and evaluation of the pepsi and coca cola in their customer segmentation models.
Value chain analysis involves identifying all of the important activities in which a business engages and then determining which ones give the company a defensible competitive advantage. Analysis the coca cola company tccc was established in 1886 and is one of the most recognized brand names than any other product on the planet. Introduction coca cola markets nearly 2400 beverages products in over 200. Value chain analysis of coco cola company coca cola scribd. Coca cola which is distributed through coca cola beverages sri lanka limited. The company is best known for its flagship product cocacola. Cokes global supply chain is a vastly complex network of plants, bottlers, warehouses and customers, along with multiple product lines following multiple supply chains with differing objectives. Analysis of the coca cola company is a complete and comprehensive analysis of the coca cola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. In other words, by looking into internal activities, the.
Coca cola and pepsi cola have four different components of the soft drinks industry value chain. Understanding the value chain of the soft drink industry. Since the mid1980s, michael porters value chain analysis i. The value chain is the sum of the total activities that are needed, by a firm to produce a product from the conception stage, to the end use and beyond. The value chain of the nonalcoholic beverage industry contains five main activities. We produce and distribute more than 2 billion unit cases of our products annually across our territories. Supply chain maturity assessment of coca cola ghana ltd.
The analysis contained herein is based on an inputoutput model, which follows our. At the cocacola company, pulling together useful data sets is a particular challenge. Analysis the cocacola company tccc was established in 1886 and is one of the most recognized brand names than any other product on the planet. Tryston anderson,try di lieu, nikhil bathla nick taman chhabra inbound logistics and procurement present process of purchasing at coca cola. Pepsico portfolio comprises 22 brands including pepsi cola, tropicana, gatorade, mountain dew and diet pepsi and each brand belonging to pepsico generated at least one billion usd in retail sales in 2015. Manufacturing beer, soft drinks, isotonic beverages, and several others, inbev competes in nearly all categories, against such prominent firms as. Bba 353 strategic management group case study project the cocacola company tsang hoi ki chan ho yin fung tsun wai chan ka po yuen sze wing chan tai hoi yan yue kan 200826001h, 200826002h, 200826004h, 200826019h, 200826020h, 200826027h, 200926024e, fne fne fne fne fne fne fne abstract this paper is a strategic analysis of the coca. Analysis of the cocacola company research and markets.
Valuechain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Coca cola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines. It involves a comparison to last years third quarter. Economic analysis of coke and pepsi 2 introduction in the twentyfirst century, soft drink industry is dominated by the two great companies namely coke and pepsi. Value chain analysis of coca cola term paper warehouse. Value chain analysis of coco cola free download as word doc. Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid the cocacola company, 2010. The firm applies the philosophy of customer driven supply chain management. The figure below illustrates the essence of value chain analysis. When a company decides to split and locates in different places each stage, we are in front of a global value chain.
This paper performs a strategic analysis of the coca cola company, a leader in the beverage industry. However, creating such a large and successful brand also requires managing the value chain successfully. Supply chain is an area where the research activities are still carried out. The company divested assets to improve return on assets roa and financial fundamentals. Abdus sobhan joardar malku martin sangma syed raihan monjur kazi md. Based in greece, it provides business support activities serving the groups. The two companies are considered to be close competitors, with cocacola being the market leader with a greater market share. Sep 02, 2011 cocacola had a business pain and a goal. According to their website, some of the main environmental impacts of their business occur further along the value chain through systems bottling operations, distribution networks, and sales and marketing activities coca cola 2006. Procurement involves buying raw matirials, inputs dealing with suppliers, vendors, billing system ebp enterprise buyer professional. Coca cola is one of the most recognizable brands globally. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola an iconic trademark cocacola was established over years ago and has been a leader in global supply chain management strategy.
I have taken the liberty to select the coca cola company as my subject of value chain analysis because i have generated some interest from receiving feedbacks from individuals at my reach. A swot framework analysis of the cocacola company and its competitors completes this in. Coca cola is among the most globally recognizable brands. The cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Bba 353 strategic management group case study project the coca cola company tsang hoi ki chan ho yin fung tsun wai chan ka po yuen sze wing chan tai hoi yan yue kan 200826001h, 200826002h, 200826004h, 200826019h, 200826020h, 200826027h, 200926024e, fne fne fne fne fne fne fne abstract this paper is a strategic analysis of the coca. Coca cola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. Cocacola, diageo, anheuserbusch, pepsi, and several others. Ko is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Since cocacola operates in more than 200 countries. This paper will candidly conduct an internal analysis of the coca cola company.
As a student of the wharton school, this supply chain transformation was one of my first case studies. Products of the the cocacola company available in greece are cocacola, cocacola light, cocacola zero, cocacola zero ca. This naics code is used to identify soft drink manufacturing. Cocacola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines. The cocacola company follows a unique supply chain management system where the company only produces syrup concentrate which is then sold to various. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on youtube. Value chain at a glance appendix the coca cola hbc ag offices in greece coca cola hbc services m. Cocacola enterprise cce has dominated the global soft drink market for more than a century, and continued it 12 year reign at the top in 2011, according to interbrands global rankings.
Because of this, cocacola has come up with long term objectives. Value chain analysis of coco cola company free download as powerpoint presentation. However, the icon cocacola is not in this industry alone. The cocacola brand is globally valued and recognized.
As a result development of a superior value system is imperative to their operations. Value chain analysis a value chain is a model used to disaggregate a firm into its. Inbev operates in the consumer packaged goods industry, in a segment called beverages. Because of this, coca cola has come up with long term objectives. Everything you need to know about value chain analysis. Cokes distribution model involves a network of hundreds of independently operated bottlers around the world that use the coke concentrates to make and bottle coke drinks as well as other noncoke affiliated beverages.
Cocacola value chain analysis i have taken the liberty to select the cocacola company as my subject of value chain analysis because i have generated some interest from receiving feedbacks from individuals at my reach. Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. Value chain of coca cola and pepsi essay 628 words bartleby. A financial analysis of the cocacola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid the coca cola company, 2010. Coca cola supply chain management by nick bathla on prezi. By doing this, we can identify which activities are best undertaken by the company itself and which ones are able to be outsourced. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. Coca cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands. Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and shareholder value.
Known for its strong brand image and global presence, coca cola has several billion dollar brands in its portfolio. The data of 2002 identifies 2,908 competitors in this category u. The coca cola company is selected for this project because it has one of the largest supply chain systems in the world. Coca cola, diageo, anheuserbusch, pepsi, and several others. The activity of the cocacola company in greece 64 employees the impact of our value chain in greece the methodology of the study. Value chain of coca cola and pepsi essay 628 words. Operations coca colas core operations consist of companyowned concentrate and syrup production coca cola 2006.
Cocacolas new supply chain strategy sell 9 production. Inbound logistics practices of each brand within pepsico portfolio reflect the nature and quantity of raw. Apr 25, 20 value chain analysis is a strategy tool used to analyze internal firm activities. Cocacola company case study gb 518 financial accounting principles and analysis kaplan university summary accounting is an important aspect of business because it is the foundation that offers support to management for planning, and controlling activities as well as decisions. This method of analysis includes market segmentation, market targeting, market positioning, as well as the marketing mix of pepsi and coca cola. Analysis of supply chains in the consumer packaged goods industry. The cocacola company is selected for this project because it has one of the largest supply chain systems in the world. They are concentrate producers, bottlers, retail chains and suppliers the coca cola company v. This is a financial analysis of the third quarterly earnings of 2009 for the cocacola company. Internal analysis of the coca cola company management.
Cocacola supports many education initiatives in america and around the world. Coca cola markets nearly 2,400 beverages products in over 200 geographic locations. Cocacola using carbonation to drive a nation towards climate. Effective logistics process for the soft drink industry. Coca cola co achieved increase in profitability, due to cost control. However, to establish a large and successful brand requires successful management of the value chain. Currently ccs has a rough market share of 47% but the market leadership is highly volatile. Carbonated soft drinks have similar prices due to the intense competition in the industry. Coca colas value chain analysis by emma betito on prezi. Things go better with cokes supply chain supply and demand. Since the cocacola and pepsi have dominated the market over the years, sometimes they raise the prices.
Pepsico portfolio comprises 22 brands including pepsicola, tropicana, gatorade, mountain dew and diet pepsi and each brand belonging to pepsico generated at least one billion usd in retail sales in 2015. Scribd is the worlds largest social reading and publishing site. Things go better with cokes supply chain supply and. There are primary and support activities in the value chain which are discussed below. Swot analysis of coca cola streingths brand equity global presence brand with highest brand equiy company valuation valued around 79. Nov 14, 2009 this is a financial analysis of the third quarterly earnings of 2009 for the coca cola company. With the creation of cocacola enterprises in 1986, cocacola was the darling of wall street. The criteria can be found in the carbon accounting manual. The brand is known for its strong image and global presence. Nov 20, 2014 cocacola and pepsicos wide distribution network gives them significant pricing power.
Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and. It has several billion dollar brands in its portfolio. Value chain analysis of coca cola essay 3323 words cram. Coca cola company case study gb 518 financial accounting principles and analysis kaplan university summary accounting is an important aspect of business because it is the foundation that offers support to management for planning, and controlling activities as well as decisions. Presentation on supply chain management of cocacola.
Analysis of supply chains in the consumer packaged goods. We are a global business that operates on a local scale, in every community where we do business. Aug 12, 2015 value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Cocacola co the swot analysis, in soft drinks world. Value chain analysis of coco cola company coca cola. Cocacola tria epsilon, as well as the activities of the local subsidiaries of the cocacola hbc ag. To identify and analyze the supply chain management process, supply chain network and risk management of coca cola company bangladesh in the area on beverage industry. Classification system naics code for the cocacola company is 3121 u. Our company does not typically purchase ingredients, such as sugar, directly from farms, nor are we. Its goal is to recognize, which activities are the most valuable i. Introduction coca cola markets nearly 2,400 beverages products in over 200 geographic locations.
Chain at a glance appendix the cocacola hbc ag offices in greece cocacola hbc services m. Value chain analysis is the method for determining the critical path to enhance customer value while reducing costs. At cocacola enterprises cce, the exclusive cocacola bottler for its territories in western europe, the companys goal is to be the number 1 or strong number 2 choice in every category it competes in. Value chain analysis of coca cola 3324 words bartleby.
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